Head of Marketing, Communications & Client Engagement - Union Bank of Cameroon Plc.
Aldabella Emilie Nson
Bringing Brands to Life! A simple phrase that describes passion, drive and determination in everything I do. With a career built for more than a decade around all the aspects of branding:- - As Account Manager for Proximity SA ( a renowned central African BTL agency), working essentially with Diageo brands for various activations - As Service Delivery Manager at Ringo SA (a pioneer in Internet providing services in Cameroon), with the key responsibility to ensure that the brand experience of customers was as seamless as possible by delivering the best quality of after service and being there 24/7 - As Head of Marketing and Communication at LPM Group ( a Pan African Multinational Marketing and Communication Agency), where definitely client brands were being brought to life, through defining strategies to boost sales and/or create awareness, designing loyalty and retention programs, training and coaching marketing and sales teams etc, An energizing 06 years collaboration with brands such as SANOFI, DIAGEO, ORANGE, DANGOTE, SIAT, BAT, OAPI etc.. And today a new door is opened, entering into a new sector but with the same drive for the Brand. Bringing my talents to the banking industry, tailoring products and services that satisfy expressed and unexpressed demands, implementing innovative campaigns in a competitive and harsh environment where distinction is key to success and customer experience the game changer.
Panel 1: Designing, deploying and measuring customer experience programs in banks and financial services.